http://www.etsy.com/listing/91550233/mirror-handpainted-dots-aborigine
from shop: http://www.etsy.com/shop/acires
Thursday, April 5, 2012
Item Of the Week
Chaya's favorite item of the week:
http://www.etsy.com/listing/91550233/mirror-handpainted-dots-aborigine
from shop: http://www.etsy.com/shop/acires
http://www.etsy.com/listing/91550233/mirror-handpainted-dots-aborigine
from shop: http://www.etsy.com/shop/acires
Wednesday, April 4, 2012
Heidi's Tips & Tricks for 4/4/2012
Today's topic is TITLES.
Titles are a quick way of introducing your items to prospective buyers. As such, they should be informative and to-the-point. However, titles are also very important for getting FOUND in searches both on Etsy and through search engines such as Google and there is a "right" way to do them.
With Etsy's search default being based on relevancy, titles are given a high weight in where (and if) your items are going to be found when people look for something using the search bar at the top of the page. Luckily, the way that Etsy searches for item titles and the way that Google does is very much the same... so when you've got the best you can do for one, you also improve your searchability for the other! Two birds, one stone... yay!
If you get nothing else out of this thread... I hope that you will absorb this:
The first two to three words are the MOST important and need to describe what the item is as if you were searching for it yourself.
Here is an example to illustrate what I mean...
Let say you make sock monkeys. A fun title might be "Geoffrey the Silly Monkey". When you break it down though, in order to be considered "relevant" in the first several pages of results, a customer would have to actually search for Geoffrey the Silly to find you... plus, you wouldn't be found "relevant" in a "sock monkey" search. There are other factors of course, like tags and descriptions, etc.... but if you really want to get the most out of your titles, some tweaking for this example is needed. Especially when you start your search and find that there are nearly 10 000 hits for "Sock Monkey". Use your titles to FIRST grab the customers and then offer more details.
Try this, think like a customer. If I were looking for a sock monkey myself, I would search for "Sock Monkey". Seems simple enough... so put that in the first couple words of the title. Maybe try something like "Sock Monkey Toy Upcycled Wool". If you really want to see this in action (keeping in mind that Etsy does like to throw in a few random items now and again just to mix-it-up)... search for an item and glance through the parts of the titles you can see on page one and two... then, click on the "last page" of results. Notice a difference in the titles?
If you are in a category that has a TON of results, use your titles also to give MORE opportunity to be found when your customers (as they often do) get frustrated by having hundreds of pages of results and start to narrow down their searches. Lets say you make flower clips with headbands. Instead of a simple (though relevant) title of "Flower Headband" where you are competing with over 100 000 hits... think of what else people might search for. How about:
Pink Flower Headband Daisy
or
Flower Clip Yellow Infant Headband
This way, if people are looking for something more specific, the search will still consider your item relevant.
How do you know if your titles are on the right track? Have a look at your Shop Stats and the keywords that are getting you the most results. Those are the words that people are actually using to find your items. Notice any trends? Need ideas to capture MORE results? Start typing in the search box and some "suggestions" will pop up based on popular search terms. Do people search for your item but seem to include the color or gender that they are looking for? Try editing your titles and see if your views go up! The great thing about it is... if something doesn't work, you can edit it and try something else!
Another suggestion... make your titles a bit different if you can too... capture more results this way and you can always link back to your shop section in the description to catch those "other" customers. Like, if you make soft baby shoes, call some "Baby Shoes Soft Soled", some "Infant Shoes Soft Soled" and some "Crib Shoes Soft Soled". Then you can repeat all those terms in your tags (which is another topic all together!)
What about punctuation? For the best searchability, avoid it. Also avoid things like "connectors" such as "and", "with", "in" unless you need them. If you want to separate words, try using spaces and a dash or use commas. It's not searchable, but it doesn't take up as much space. Grammar in titles isn't important. Most customers just glance at them anyway... you can (and should) redo your title in proper grammatical form when you start your description anyway. But, more about that another time too!
Want one more quick tip? Look at your shop in Gallery Mode. See the titles and how they are cut off?? Imagine that those are the only words that count. Do your titles look "relevant" to you?
Want to still have "fun" titles? That's okay! Just move the fun part to after the first few words.
I hope this has helps some of you look at your titles in a different light! Now, lets all tackle some of our titles!!
Heidi
Titles are a quick way of introducing your items to prospective buyers. As such, they should be informative and to-the-point. However, titles are also very important for getting FOUND in searches both on Etsy and through search engines such as Google and there is a "right" way to do them.
If you get nothing else out of this thread... I hope that you will absorb this:
The first two to three words are the MOST important and need to describe what the item is as if you were searching for it yourself.
Here is an example to illustrate what I mean...
Let say you make sock monkeys. A fun title might be "Geoffrey the Silly Monkey". When you break it down though, in order to be considered "relevant" in the first several pages of results, a customer would have to actually search for Geoffrey the Silly to find you... plus, you wouldn't be found "relevant" in a "sock monkey" search. There are other factors of course, like tags and descriptions, etc.... but if you really want to get the most out of your titles, some tweaking for this example is needed. Especially when you start your search and find that there are nearly 10 000 hits for "Sock Monkey". Use your titles to FIRST grab the customers and then offer more details.
Try this, think like a customer. If I were looking for a sock monkey myself, I would search for "Sock Monkey". Seems simple enough... so put that in the first couple words of the title. Maybe try something like "Sock Monkey Toy Upcycled Wool". If you really want to see this in action (keeping in mind that Etsy does like to throw in a few random items now and again just to mix-it-up)... search for an item and glance through the parts of the titles you can see on page one and two... then, click on the "last page" of results. Notice a difference in the titles?
If you are in a category that has a TON of results, use your titles also to give MORE opportunity to be found when your customers (as they often do) get frustrated by having hundreds of pages of results and start to narrow down their searches. Lets say you make flower clips with headbands. Instead of a simple (though relevant) title of "Flower Headband" where you are competing with over 100 000 hits... think of what else people might search for. How about:
Pink Flower Headband Daisy
or
Flower Clip Yellow Infant Headband
This way, if people are looking for something more specific, the search will still consider your item relevant.
How do you know if your titles are on the right track? Have a look at your Shop Stats and the keywords that are getting you the most results. Those are the words that people are actually using to find your items. Notice any trends? Need ideas to capture MORE results? Start typing in the search box and some "suggestions" will pop up based on popular search terms. Do people search for your item but seem to include the color or gender that they are looking for? Try editing your titles and see if your views go up! The great thing about it is... if something doesn't work, you can edit it and try something else!
Another suggestion... make your titles a bit different if you can too... capture more results this way and you can always link back to your shop section in the description to catch those "other" customers. Like, if you make soft baby shoes, call some "Baby Shoes Soft Soled", some "Infant Shoes Soft Soled" and some "Crib Shoes Soft Soled". Then you can repeat all those terms in your tags (which is another topic all together!)
What about punctuation? For the best searchability, avoid it. Also avoid things like "connectors" such as "and", "with", "in" unless you need them. If you want to separate words, try using spaces and a dash or use commas. It's not searchable, but it doesn't take up as much space. Grammar in titles isn't important. Most customers just glance at them anyway... you can (and should) redo your title in proper grammatical form when you start your description anyway. But, more about that another time too!
Want one more quick tip? Look at your shop in Gallery Mode. See the titles and how they are cut off?? Imagine that those are the only words that count. Do your titles look "relevant" to you?
Want to still have "fun" titles? That's okay! Just move the fun part to after the first few words.
I hope this has helps some of you look at your titles in a different light! Now, lets all tackle some of our titles!!
Heidi
Monday, April 2, 2012
Featured Shop of the Week
This week Featured Seller is the person who started this team: Vickie and her shop Green Peridot
Vickie is mom to three kids. They are now 13, 9, and 7. She was looking for a way to get back into jewelry, make a little extra money and she found the Etsy website. It didn’t take long to decide that Etsy would be a good place for her to restart her business. Vickie was inspired by the amount of creativity she saw. She loves the site itself and thinks it is beautiful, unique and the photography is great. It is the perfect venue!
For Vickie, handmade is all about finding the materials she wants to work with and combining them into something she is proud of and something you are unlikely to see anywhere near a box store.
Vickie's philosophy towards work:
"Always try something new, finish my orders in a timely manner and customer service is #1"
"Always try something new, finish my orders in a timely manner and customer service is #1"
Advice to other Etsy sellers:
Be yourself. Be unique. Don’t under value what you do. Have patience : )
Be yourself. Be unique. Don’t under value what you do. Have patience : )
Visit our featured shop - you can click on each image to bring you to the listing or click on the link - Green Peridot
Sunday, April 1, 2012
Being Positive
Hello team members,
As the captain of our wonderful team it is my privilege to write one of the first posts as we relaunch our blog. I have thought often of what I should write and how I can best help our members in the best way.
I know that the majority of our members are mothers or very busy career women or both and thus do not have as much time as they would like to devote to their shops and Etsy careers. This can be frustrating and discouraging.
One or our members actually reached out and wanted to know if others felt overwhelmed and discouraged when trying to juggle all the many things that are asked of us on a daily basis. I believe the answer was a resounding YES!
As I told her then I believe that it is a matter of giving ourselves credit for the things we are able to accomplish. I am amazed at our team members and the beautiful things they create even in the limited amount of time they have.
I am going to try to take my own advice and learn to accept my limitations and be glad and pleased with what I CAN do.
I hope you will do the same for yourself.
As the captain of our wonderful team it is my privilege to write one of the first posts as we relaunch our blog. I have thought often of what I should write and how I can best help our members in the best way.
I know that the majority of our members are mothers or very busy career women or both and thus do not have as much time as they would like to devote to their shops and Etsy careers. This can be frustrating and discouraging.
One or our members actually reached out and wanted to know if others felt overwhelmed and discouraged when trying to juggle all the many things that are asked of us on a daily basis. I believe the answer was a resounding YES!
As I told her then I believe that it is a matter of giving ourselves credit for the things we are able to accomplish. I am amazed at our team members and the beautiful things they create even in the limited amount of time they have.
I am going to try to take my own advice and learn to accept my limitations and be glad and pleased with what I CAN do.
I hope you will do the same for yourself.
Finish each day and be done with it. You have done what you could. Some blunders and absurdities no doubt crept in; forget them as soon as you can. Tomorrow is a new day; begin it well and serenely and with too high a spirit to be encumbered with your old nonsense. - Ralph Waldo Emerson
Crazed Momma
(Naquai)
Tuesday, December 6, 2011
Favorite Holiday Recipe!
Hello Mommies!
I thought it would be fun to share our favorite recipes for celebrating the holidays. For those who participate and sign up for the blog or have already signed up and share a recipe you will be entered into a drawing to win a set of bobby pins from Crazed Momma Creations. The drawing will be held on December 15th. I look forward to your posts! Happy Holidays!!
Crazed Momma
(Naquai)
I thought it would be fun to share our favorite recipes for celebrating the holidays. For those who participate and sign up for the blog or have already signed up and share a recipe you will be entered into a drawing to win a set of bobby pins from Crazed Momma Creations. The drawing will be held on December 15th. I look forward to your posts! Happy Holidays!!
Crazed Momma
(Naquai)
Wednesday, November 9, 2011
Crafty Mom Corner Feature One--Pearl Bracelet Tutorial
Team Etsy Mommies Presents:
The Crafty Mommy Corner
The purpose of the Crafty Mommy Corner is to help team mommies gain an appreciation for what their fellow mommies do. It includes a demonstration of how to make something like the featured mommy might sell in her shop.
This week’s featured Crafty Mommy is Chaya Udinsky from Pearls Plus LLC. Please visit her shop www.etsy.com/shop/pearlsplusllc.
Making a hand knotted pearl bracelet:
First, gather supplies:
You will need:
-collapsible needle
-silk thread approximately 4 times the length of the finished bracelet
-the beads/pearls
-2 pieces of French wire approximately 1/4 inch each
-pearl/bead stringing glue
-a pearl knotter device
-a clasp
-snippers
(also good to have pliers on hand in case you need help getting needle through the pearls)
Next:
-thread the needle
-double the length of thread over and tie a knot near the end
-bring the needle so it is parallel to the knot
-stretch the silk thread
Then:
-thread on 2 pearls
-thread on a piece of the french wire
-thread on part of the clasp
-bring the 2nd pearl to the french wire about 1/2 inches from the other pearl
-thread the needle through the pearl closest to the french wire
-pull it tight and tie a knot
-thread the needle through the next pearl
-pull tightly but don’t knot yet
Time to use the knotter tool!
First:
-loop the thread around your fingers. Bring the end that has the pearls through the loop
Then:
-using the other hand, grab the loop with the tool. Then pull the loop tight.
-pull the knot up on the tool and bring the thread through the fork. Then use your thumb to push up on the tool.
The result is a really tight knot on the main piece of thread, and a tail. Leave the tail there for now.
Now:
-thread on all the remaining pearls except the last 2 and knot between them using the tool and the same technique we just used.
Once the knotting is completed, thread on the last 2 pearls, a piece of french wire, and the clasp.
Then:
-thread the needle through the first pearl and pull it tight
-make a knot between the first and second pearl
-thread the needle through the second pearl and pull tight.
Now it looks like a bracelet!
Use the snipper tool to cut off the tails on both ends
Glue the first two pearls on each end to keep the knots secure
Using a leftover tail, wrap it around each of the glued knots to remove any excess glue
Let it dry and then we have:
A finished bracelet!!!
Saturday, November 5, 2011
We have a WINNER!!
The winner of our logo contest is Niki Dick! Congratulations!!! We want to thank all those who entered and provided submissions. We will change the logo hopefully by Monday. Thank you again!!
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